Talent Services


We are a full-service sports agency that provides strategic advice and management services to athletes and sporting personalities,
across all sports.

An internal division of Sony Music Australia, Parade Sports Management utilises all the resources of one of the world’s biggest entertainment companies to ensure our sporting clients reach their goals.

Our team of industry experts can assist with:

  • Personal brand; strategy and development
  • Business development; partnerships and endorsements
  • Contract negotiation; playing and competition, endorsement, media and commentary
  • PR & Marketing; strategy, management and execution
  • Social Media; strategy, planning, development and management
  • Content; strategy, planning, development and management
  • Legal, finance and accounting services
  • Media training
  • Corporate speaking and public engagement opportunities
  • Define and execute long term business goals & transition from sport
  • Advise and execution of charitable pursuits

About Andrew Gibbs, Director

Andrew has worked in the Sports industry for over 10 years. Queensland born, Andrew moved to Sydney upon finishing University. Andrew spent 6 years working for V8 Supercars as Head of Sponsorship where he managed the sports’ largest partnerships with some of Australia’s biggest and most well-known brands. After Supercars, he moved to Sports & Entertainment Limited (SEL), where as Head of Talent, he worked with some of Australia’s top sporting personalities, including; Shane Warne, Ian Thorpe, Layne Beachley, Sam Burgess and George Gregan. In July 2018, Andrew grabbed a great opportunity and moved to Sony Music to run the Parade Sports division.

Andrew loves the business of sports and is a passionate sports fan. He is experienced in working with brands, rights holders, teams and media companies to extract be best commercial outcomes for his clients. Outside of the office, Andrew enjoys the occasional half marathon or triathlon, a good coffee and a few laughs with friends.

Andrew is currently studying a Masters of Business Law at the University of Sydney.

See Andrew on Linkedin

Talent Services

agent logo 2019 updated

Parade Sports Management are
NRL accredited agents.